FIRST is a Tier-1 sportsbook technology provider delivering high-performance betting infrastructure for regulated iGaming markets worldwide. The company combines extensive sportsbook expertise with advanced engineering capabilities to provide scalable solutions designed for operators seeking flexibility, reliability, and market-specific customization. FIRST’s platform supports sportsbook operations across multiple regions, with a focus on localized products, data-driven trading, risk management, and seamless integration.

The company offers a fully managed sportsbook ecosystem covering pre-match and live betting, player engagement tools, promotions, analytics, and operational support. With experience across markets in Europe, Latin America, and other regulated jurisdictions, FIRST focuses on helping businesses launch and scale competitive sports betting products through robust technology, high platform performance, and deep industry knowledge.