Zitro Digital expands Bulgaria presence with efbet deal

Zitro Digital has entered into a new content partnership with Bulgarian operator efbet, expanding the supplier’s presence in the country’s regulated online gaming market. The agreement will bring Zitro Digital’s online casino portfolio to efbet’s platform as both companies continue developing their activities in Bulgaria.

Through the collaboration, efbet customers will gain access to Zitro Digital’s range of online slot titles, including games developed from the supplier’s established land-based gaming portfolio. The deal forms part of Zitro Digital’s broader strategy to increase the distribution of its online content through partnerships with operators in regulated markets.

The partnership strengthens Zitro Digital’s position in Bulgaria while adding new casino content to efbet’s online offering.

efbet is one of Bulgaria’s established gaming operators, offering online sports betting and casino services in the country’s regulated market. The operator has previously expanded its casino portfolio through agreements with international suppliers, including collaborations with EGT Digital and Spinomenal that added additional slot content to its platform.

Zitro Digital’s online portfolio includes titles adapted from the company’s land-based catalogue, with the supplier focusing on digital versions of its slot and video bingo products. The company has also expanded its distribution network through integrations with gaming platforms and aggregators to make its content available to a wider range of operators.

The agreement follows efbet’s continued expansion of its digital casino content through partnerships with multiple gaming suppliers.

In recent years, efbet has added content from several providers as part of its efforts to broaden the selection available to Bulgarian players. Previous partnerships have included EGT Digital, which introduced titles such as Bell Link, Clover Chance, High Cash and xRide to efbet’s online platform, as well as Spinomenal’s casino portfolio through Pariplay’s Fusion aggregation platform.

No financial details of the agreement between Zitro Digital and efbet were disclosed. The partnership adds another supplier relationship for efbet in Bulgaria, while Zitro Digital continues to extend the reach of its online gaming content across regulated jurisdictions.