Entain explores possible sale of CEE unit amid cost pressures

Entain is exploring strategic options for its joint venture in Central and Eastern Europe, including a potential sale, according to people familiar with the matter who spoke to Reuters.

The review forms part of a broader portfolio optimization strategy as the FTSE-listed gambling and sports betting group reassesses its international footprint amid rising regulatory and tax pressures in key markets. The Central and Eastern European joint venture has been a component of Entain’s expansion into emerging online gambling markets, but its strategic fit is now under review.

The development comes as Entain faces increased cost pressure in its core UK market following major tax changes on online gambling. From April, duties on casino games and slots increased from 21% to 40%, while sports betting taxes rose from 15% to 25%, significantly raising operational costs for operators in the sector.

Entain, which operates the well-known Ladbrokes brand and co-owns the U.S. betting platform BetMGM, has been focusing on efficiency measures and portfolio rationalization as the global online gambling industry adjusts to tighter regulation and shifting fiscal environments.

Industry analysts say such moves reflect a wider trend across the European gambling sector, where operators are increasingly divesting non-core assets and concentrating resources on high-margin, regulated markets